Wednesday, March 16, 2005

White Day

In Japan, St. Valentine's Day is only for women to give gifts to men. Originally this idea was pushed by a big Tokyo department store as the day women can confess their love to a man with a gift of chocolate, giving women a chance to voice their desires. To balance this out, White Day (14th of March) was invented for men to give gifts back. It was popularised by a confectionery maker, which launched a campaign in 1965 urging men to repay valentine gifts with soft, fluffy marshmallows. The name White Day comes from the color of the marchmallows, and at first it was called Marshmallow Day. Anyway, if you ignore all the commercialisation, it's a good excuse to do something nice and eat some chocolate!

2 Comments:

Blogger Neonboy3110 said...

I knew some of the facts about valentine's day and white day in Japan. this is interesting. I came here America, here men give presents to women. I didn't know this. well, actually I gave a present to a guy, and I enjoyed my "first" valentine's day here.

3:55 pm  
Blogger Ben said...

Yeah, I'm not sure which way I like better... giving presents on the same same day is more equal, but having 2 days to eat chocolate is also good!

6:21 pm  

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